Gaming executives from around the world met a white winter’s morning as they made their way to London’s ExCeL for the 21st ICE Totally Gaming exhibition. The largest event space in London opens up to the latest gaming innovations and technologies over the next three days.
“When visitors enter ExCeL they are presented with a professional and polished shop window on gaming, comprising over 500 of the industry’s most successful innovators,” commented Kate Chambers, Portfolio Director responsible for ICE. “The total weight of the good processed through ExCeL is just a little less than that of a Type 23 Royal Navy Frigate or the equivalent of 360 London Double Decker ‘Routemaster’ buses or 2,268 London Taxis.”
A record of 60 countries are represented on this year’s show floor, three more than the record set last year and making ICE the most international gaming event on the planet. Visitors come from far and wide to see the latest in land-based, online, mobile and social sectors. Connectivity is a key message as manufacturers explain how to combine solutions with a single view of the players.
As we move into another exciting year in the gaming industry, ICE acts as the key platform to unveil new acquisitions, branding and explain plans for the year ahead. Following the biggest merger in the history of the gaming industry, visitors to ICE will see, for the first time, the combination of Scientific Games, Bally Technologies, WMS, Shuffle Master, SG Gaming, Williams and Barcrest.
NOVOMATIC once again has the largest presence at ICE, showing its dominance with the largest stand of any exhibition, ever. The Austrian gaming leader is presenting a total of 18 international subsidiaries including the first show of recently formed NOVOMATIC UK, which comprises Astra Games, Bell-Fruit Games, Empire Games, Gamestec and Mazooma Interactive Games.
Convergence across gaming sectors is represented on the show floor as land-based and interactive suppliers stand side-by-side. Exhibitors amongst some 500 reoccurring this year with a large presence include IGT, Aristocrat, Konami Gaming, Ainsworth, Microgaming and Playtech. Lesser known companies emerging on the sceen include Optima, Digitone, Kirol Soft and Kiron Interactive.