WMS Industries, a global leader in the design, manufacture and distribution of games, gaming content and gaming machines, announced today that it has acquired Genesis Communications, d/b/a Phantom EFX, a leading publisher and developer of interactive casino and slot-based games for social, casual and mobile gaming entertainment.
The tuck-in acquisition of privately held Phantom EFX further expands WMS capabilities in online content development and distribution across the rapidly expanding social, casual and mobile channels. Financial terms of the transaction were not disclosed.
Orrin J. Edidin, President of WMS, commented, “For more than a year, WMS has collaborated with Phantom EFX to successfully create, develop and launch entertainment slot games for digital, mobile and retail platforms…
…Over this time we have established a close relationship with the entire Phantom EFX team that have positioned WMS as a leading publisher of casino games for the retail channel and broadened our capabilities to offer an impressive range of social and mobile executions.”
Aaron Schurman, CEO of Phantom EFX, added, “With similar creative philosophies and innovative cultures, it is exciting to imagine the broad opportunities that WMS and Phantom will address with unique content and solutions…
…The valuable partnership developed through our work with WMS over the past year has been extremely fruitful, providing us with a strong bond that will only strengthen as we become a single team.”
Global gaming markets are rapidly moving toward content convergence and multi-channel distribution as consumers demand ready access to their favorite content across multiple platforms.
The success and experience of WMS Gaming in online and interactive gaming, through UK-based JackpotParty.com online casino and its broad scale application with customers as was demonstrated through the recent agreement with Groupe Partouche for a WMS-hosted Belgium online casino.
The company’s capabilities and experience for integrating and distributing online gaming content through Jadestone Group; the unique and player-appealing gaming features and capabilities provided through Player’s Life® Web Services; the popular Lucky Cruise™ social casino on Facebook; and classic slot content for mobile and other casual play users, has established WMS a successful online player with a proven record for responsible gaming and compliance in regulated markets.
“Our more-than-60-year legacy of creating great games, which we’ve now proven on multiple online, social, casual and mobile platforms, positions WMS as a premier partner for casinos and gaming companies seeking a proven and integrated strategic approach,” continued Edidin, “By creating a full complement of interactive solutions, whether for online wagering, social, mobile or casual gaming, we are focused on supporting our customers as they engage their player base beyond the four walls of the casino.”
Founded in 1998, and headquartered in Iowa, Phantom EFX is a leading multi-platform developer and publisher of interactive entertainment software that delivers engaging, ultra-realistic experiences to consumers.
Phantom EFX has an extensive array of products released on a broad range of platforms, including PC and tablet, social gaming (Facebook), iOS and Android mobile, web-based and console platforms and sold through an expanding distribution system that includes retail stores, online e-commerce and in-game digital delivery (both downloadable and instant play).
WMS is engaged in serving the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues.
The company’s online iGaming business develops and markets products, services and end-to-end solutions that address global online wagering and casual gaming opportunities.
WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency.
WMS Gaming – Website: WMS.com