Ongame announces its entrance into the casino market with its first implementation of casino side games using Åland’s Paf poker client. Casino side games within the poker client enable poker players to enjoy casino games while playing poker. The casino games are part of the casino offering provided by Jadestone, a subsidiary of WMS.
The first operator to offer side games within the poker client is Paf. The non-intrusive implementation of side games is designed to increase total operator revenues without cannibalizing on poker. In addition, side games also enable the promotion of other gaming products to poker players, which increases long-term player loyalty for the operator brand.
Arvid Klingström, Head of Poker at Paf, said, “We are happy to finally offer side games within our poker client. For us at Paf, with our focus mainly on recreational players, this is a natural step to expand our offering towards our poker players and to cross promote poker and casino. The packaging of the games is great and the look-and-feel really fits Paf.”
Robert Henrysson, Jadestone CEO, commented, “With the help of Ongame we are able to offer exciting casino games to poker players. This is a new way for us to distribute content, and through the recent acquisition of Jadestone by WMS, we may ultimately look to provide WMS award-winning portfolio in a similar manner.”
Peter Bertilsson, Managing Director of Ongame, added, “Entering the casino market is a strategic step for Ongame. Ongame’s excellence within poker and our long-term relations with our operators puts us in a unique position to offer an improved player experience and increased profits for our partners.”
The global online casino market (estimated to be worth €6.4bn) is approximately twice as large as the global poker market (€3.2bn), according to H2 Gambling Capital (February 2012).
Ongame is one of the world’s largest B2B poker providers. The global network includes more than 25 of the iGaming industry’s strongest brands and operators, and has up to 45,000 concurrent players at peak hours.
Ongame also operates on regulated markets like France, Italy, Denmark and Spain. The company offers both operators and their players a wide variety of cash games and tournaments to choose from, every hour of every day.
Ongame Network Ltd is headquartered in Gibraltar and is a subsidiary of bwin.party digital entertainment plc.
Paf was founded in 1966 with the clear purpose of creating profit to support good causes. This purpose is still their principle objective. Today Paf.com is an international full-service online gaming site with over 150 games. It also maintains a large physical gaming operation on land and sea with about 1,300 gaming machines, 40 gaming tables on ships and Paf Casino on Åland.
PAF offers safe and socially responsible money games to give customers pleasure and entertainment. In 2010 the Paf Group had a turnover of €93.3m producing a profit of €3.8m and the contribution to good causes was €14m. The group has over 400 employees with offices in Mariehamn, Helsinki, Stockholm, Tallinn and Madrid.
About Jadestone – a WMS Company
Jadestone Group AB is a leading developer of online casino and skill-based multiplayer online game solutions. The product portfolio is built on the acclaimed Arena gaming platform and features a range of innovative online multiplayer, casino and mini games.
Jadestone also operates a European distribution network with direct technical integrations into world leading operators’ cashier platforms, connecting Jadestone’s offering to millions of consumers in more than 25 European countries. Headquartered in Stockholm, Sweden, the company was acquired by WMS in May 2012.