MGM Resorts International has launched a program that enables casino patrons to access their loyalty accounts and earn rewards through social media.
Social media integration with properties on the Las Vegas strip is the latest innovation to give players a greater experience. Customers can plan their visits at home and become acquainted with a casino before entering, by using creative mobile app.
The Venetian® and The Palazzo® casino hotels released the new VP Pocket Concierge™ app this week, featuring the hospitality’s latest “wayfinding” technologies and fully integrated with social media.
Players can now use social media, not only to play replicas of innovative slot games found in casinos, such as on WMS’ Players Life social casino launched on Facebook this week, but also accumulate points and win prizes such as free hotel rooms and show tickets.
Location-based updates to Twitter, Facebook, Foursquare or an Instagram photo earn 500 credits, worth $20, to use on non-gaming amenities in each MGM resort frequented in a day. In Las Vegas, players can spend up to 6,000 credits by checking into all 12 MGM resorts in one day.
Bill Hornbuckle, CMO for MGM Resorts, said, “Through these strategic marketing relationships, we’ve enabled M life to identify and reward engaged members, whether they are at one of our resorts or interacting with us on their mobile phones and social networks. These new relationships enhance members’ travel experiences, recognize their loyalty and reward them for it.”
MGM’s M Life Loyalty program is together with global payments company Visa, as well as Topguest, that enables the process of rewarding members for sharing on social networks.
Leveraging the growing trend of social sharing, the new M Life website integrates a new functionality to create a shareable virtual itinerary so players can book the same trip or provide suggestions for additional activities.
MGM Resorts International – Website: MGMResorts.com
M life – Website: Mlife.com
M life – Social Media: TopGuest.com/Mlife
M Life – Facebook: Facebook.com/MlifeRewards
M Life – Twitter: @Mlife