Sky Betting & Gaming, the gaming arm of the media giant, announces that it has partnered with OpenWager, a San Francisco-based b2b partner in delivering custom-branded social casino entertainment, to launch Sky Hollywood slots, a social casino for Android and iOS devices.
Players are taken on a breathtaking adventure in glamorous Los Angeles. Guided by talent manager Sid Sharkey, players participate in a variety of gigs to become movie stars.
The social casino offers deep player engagement and high level entertainment through bringing together a mix of traditional slots and industry-first mash-up games. Sky Hollywood slots debuts with original titles, including Amazonia, Kitty Mansion, Hollywood Treasures, Neon Valley, and more.
In addition to mesmerising 3D graphics and interactive maps, slot enthusiasts will be wowed by the myriad of quests and hidden surprises to reveal together with their friends. Known for its rich social experience, OpenWager augments player relationships through deep integration with social media accounts, in-app private messaging and user-to-user gifting.
Sky Hollywood Slots is based on the OpenWager Platform, the original technology that enables the rapid delivery and operation of a wide range of branded social casino applications. The platform provides the instant access to comprehensive analytics that allows media companies to make critical decisions about optimising revenue in a timely manner.
The company is excited to explore this new opportunity by introducing Sky’s first free-to-play social casino and expanding on knowledge built from other apps, noted Bruce Bale, Sky Betting & Gaming Head of Social Games. “Social casino has grown significantly in recent years and presents an exciting space for us to explore,” said Bale, “applying the expertise we have from real money gaming, and aligning this with social best practices and unique features not seen in other titles.”
“We are delighted to launch Sky Hollywood Slots to a worldwide audience, and will continue to learn and develop, always with a focus on providing the best possible player experience,” continued Bale, “OpenWager are a fantastic partner for us, bringing years of experience in social gaming, and this joint offering perfectly complements our current gaming portfolio and provides a platform to engage with new customers, particularly in Western Europe, the United States, Canada, and Asia.”
John Cahill, OpenWager CEO, added: “We are excited to partner with Sky Betting & Gaming, one of the most forward-thinking companies in the industry. Together we are committed to raising the bar on social casino entertainment and staying ahead of the game. Sky Hollywood Slots presents an entirely different type of experience for Sky’s existing customers and the new generation of players alike. As always, OpenWager delivers on its promise to maximize retention and build a proven social-mobile stream of revenue.”
OpenWager, Inc. is a premier b2b partner that delivers custom branded social casino entertainment. The OpenWager platform raises the bar on social casino gaming with enthralling gaming content, enhanced social features and a forward-thinking customer loyalty suite that drives revenue, retention and maximises brand loyalty. The company is headquartered in San Francisco, CA with regional offices in Budapest, Hungary and Bucharest, Romania.
About Sky Betting & Gaming
Sky Betting and Gaming was formed in 2001 and has since grown to become one of the UK’s leading online betting and gaming companies, with a strong track record of innovation. Today, the company operates five major online products, Bet, Vegas, Casino, Poker, and Bingo. Sky Betting and Gaming also encompasses one of the UK’s leading multi-sports websites, SportingLife.com, as well as multi award-winning odds comparison site, Oddschecker.com.