Dreams executive drives responsible gaming debate at Juegos Miami

  • 20th March 2017 | London, UK
  • Juegos Miami, the gaming business event created to meet the specific needs of the Latin American and Caribbean gaming industry has attracted a raft of industry experts and thought leaders, including Mariela Huenchumilla, Sun Dreams Corporate Head of Responsible Gaming, who will open the stream entitled Responsible Gambling and Gaming’s Public Image with a session on The Responsible Gaming Venn Diagram.

    Mariela HuenchumillaImproving the public image of gaming and the use of tax revenues to fund social programmes will be two of the key topics debated on day two of the Learning Programme taking place at Juegos Miami – May 31 – June 2, The Biltmore, Miami.

    Layla Ali, who has played a major role in creating the Juegos Miami learning agenda following a thorough programme of research and consultation, said: “Responsible gaming is a huge issue in any market, but particularly so in LatAm where the public perception is based on a stereotypical narrative. It is important for regulators and operators to establish who is in charge of implementing responsible gaming policies and what kind of initiatives should be included.”

    “During my research, the Canadian approach to player protection was brought up and we will be including a Canadian case study dealing with issues such as: how to recognise negative gambling behaviour; understanding the boundaries of intervention, and the possibility of incorporating alerts, deposit limits and pauses into game development,” Ali added.

    The benefits of gaming giving back to the nation state will be explored using the example of Colombia, where gaming taxes are used to pay for social welfare. The stream will examine how the model works, discuss the value of creating a positive association between gaming and social causes and debate whether such a model should, or could be, extended throughout the LatAm region.

    Described by Dr Javier Balbuena, Presidente, Conajzar, as ‘A brilliant place to bring the key people together from the industry’, Juegos Miami is an invitation-only event and, in order to guarantee the best networking and learning opportunities, attendance is limited to senior decision makers (owners, directors and C-Level executives) from operating companies, as well as government and regulators from the Latin America and Caribbean region.

    About Juegos Miami
    Juegos Miami is organised by Clarion Events and Urban Expositions, the leading producers of gaming events globally. These include ICE Totally Gaming, NIGA, GiGse and EiG along with the Totally Gaming Academy, a series of training events for the industry. Juegos Miami, the invitation-only event for the LatAm gaming industry, will firmly establish itself as the ‘must-attend’ event among the industry’s top decision-makers.

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    About Clarion Events
    Clarion Events’ gaming portfolio is the first choice provider of quality information, events and services to the global gaming, gambling and betting industries. It is dedicated to supporting the industry it serves, whether traditional or new, supplier or buyer, trade association or government department. The ongoing goal for Clarion Events’ gaming portfolio is to maintain its position of leadership both within the industry and in representing the industry to the business community at large, providing world class customer service in the process.

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