Scientific Games installs a comprehensive package of casino management system products and solutions, as well as slot games and table products at Wendover Nugget Hotel and Casino and Red Garter Hotel and Casino, both owned and operated by Wendover Resorts. Additionally, the company is deploying its SG Universe product suite on Wendover Resorts’ mobile and online platforms.
Replacing another vendor’s slot management system, Scientific Games will install its robust SDS® slot management system and its advanced Business Intelligence application, allowing Wendover Resorts to better gather and analyze valuable player and operations data.
Marketing solutions are also part of the comprehensive systems package, including the Elite Bonusing Suite®, a group of applications that will allow Wendover Resorts to interact with and reward players at the point of play via Scientific Games’ iVIEW® and iVIEW Display Manager on-device messaging technology, which are also being installed. Other marketing enhancements included are the multi-media solution CoolSign® and Bally® Promotional Kiosks which will further enhance Wendover Resorts’ communication with customers throughout the casino.
SG Universe powers Wendover Resorts’ mobile and online presence, supporting both casino properties. The suite of products includes the Mobile Concierge app that has a wide variety of unique marketing features, a proven social casino platform, and Core Systems Integration technology. SG Universe will empower Wendover Resorts to connect with their customers beyond the walls of the casino, providing a multi-channel customer experience.
Justin Beltram, Wendover Resorts General Manager, said: “Wendover Resorts is committed to providing our customers with a first-class gaming experience, both in our casinos and on our online platforms. Scientific Games is unique in its ability to provide all of the innovative tools and solutions needed to enable us to provide a superior customer experience, increase customer engagement and operational efficiencies, and ultimately increase revenue. We are grateful for their partnership.”
Bob Parente, Scientific Games SVP and CRO, said: “We are honored that Wendover Resorts has chosen to partner with us and share their goal to provide players with a first-class gaming experience, both when they are in the casino and when they are away. We look forward to strengthening our partnership in the future by continuing to provide cutting-edge products and comprehensive solutions that will allow them to set a new standard in player engagement and satisfaction.”