Scientific Games extends Hasbro licensing deal to 2025

  • January 2019 | Las Vegas, NV
  • sg-lgScientific Games has extended its long-term license agreement with Hasbro until 2025 for the exclusive use of Monopoly and more than 15 other iconic game brands.

    The new extended agreement runs until 2025 and enables Scientific Games to use MONOPOLY branded content, as well as games based on many of Hasbro’s iconic and extensive line of household favorites such as GAME OF LIFE, BATTLESHIP, CLUE, OUIJA and YAHTZEE globally, and SCRABBLE in the US and Canada. The terms allow these gaming brands to be used for slots, systems, online digital gaming, lottery, social casino, eTables and expand the usage rights to include table games. The agreement also extends the highly successful licensing deal which is the broadest, most robust third-party licensing agreement in the gaming industry.

    MONOPOLY is beloved by players and continues to be one of the most popular brands in gaming, lottery and social gaming. There are MONOPOLY games in hundreds of casinos worldwide and players also enjoy the game on the go with SG Social app, MONOPOLY Slots. MONOPOLY Slots has more than 2.2 million players who have played more than 750 million minutes, or 6 billion spins. In addition to MONOPOLY Evolution, Scientific Games will be creating even more dynamic games for all gaming channels with many more iconic Hasbro games.

    Mark Blecher, Hasbro SVP of Corporate Strategy and Business Affairs, said: “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust. Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy MONOPOLY experiences through lotteries, casinos, online, at retail and, now at table games across the globe.”

    Barry Cottle, Scientific Games President and CEO, said: “Since 1998, Scientific Games has worked collaboratively with Hasbro in using the MONOPOLY brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands. This new agreement signifies the strength of a great collaboration and celebrates the global endearment of the MONOPOLY brand as a leading slot brand and the top selling licensed brand for lottery tickets. We’re excited to continue working with Hasbro to take MONOPOLY to the next level in gaming.”

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