Caesars launches Millionaire Maker powered by Total Rewards

  • Land-Based | 14th March, 2013 | Las Vegas, NV | Total Rewards® – Video
  • Caesars EntertainmentCaesars Entertainment has created 703 millionaires since 1987 and with those player winnings fast approaching the $2bn mark, the company has announced Millionaire Maker powered by Total Rewards, a celebration of guests’ winnings and a promotion aimed at making even more millionaires.Bally Technologies - Your Partner In InnovationThere are a growing number of ways to become a millionaire, even a multi-millionaire, at Caesars Entertainment resorts nation-wide. Every year the best poker players in the world gather at Rio All-Suite Hotel & Casino for the WSOP® where the winner has been known to take home more than $8m; the Big One for One Drop, a charity poker tournament held at the WSOP in 2012, awarded the winner more than $18m.

    Popular slot machines like Wheel of Fortune®, Mega Bucks ® and Wizard of Oz® routinely reach multi-million dollar jackpots. Players can win $1m in just one hand at table games playing Three Card Poker 6 Card Bonus®.

    Guests of Caesars Entertainment resorts across the country will be presented with many chances to win $1m. With special events and promotions in a number of key markets Caesars Entertainment is consistently pioneering games to offer players innovative and entertaining ways become the next instant millionaire.

    Tariq Shaukat, Caesars Entertainment CMO, commented, “Caesars Entertainment has been responsible for creating hundreds of millionaires for more than 25 years. We look forward to welcoming even more of our guests to the exclusive club through various exciting Millionaire Maker powered by Total Rewards promotions across the country.”

    Caesars Entertainment Total Rewards®Nationwide: Millionaire Maker Hidden Jackpots®
    From July through August, members of Total Rewards, Caesars Entertainment’s loyalty program, are encouraged to swipe their Total Rewards card daily to learn if they have a $1m Hidden Jackpot with their name on it. Each day of the promotion, a different group of Total Reward members will be selected for the Hidden Jackpot, one individual representing each of the participating casinos nationwide.

    Members will not know if they have been selected, nor the casino where their $1m could be hidden, but can search for their jackpot by swiping their Total Reward card. If they swipe their card on their selected day at the selected casino where their $1m is hidden, their Hidden Jackpot will be uncovered, earning $1m.

    Tunica Resorts: One Winner. One Million Dollars. Every Saturday.
    A Total Rewards player at Harrah’s, Horseshoe or Tunica Roadhouse in Tunica will win $1m every Saturday, guaranteed. On each Saturday beginning in April, one name will be drawn from Total Rewards players who qualified during the prior week at one of Caesars Entertainment’s three Tunica resorts and win $1m. This promotion’s end date is yet undetermined.

    Las Vegas: The Millionaire Maker
    To kick off WSOP opening weekend in grand style, Event #6 ($1,500 No-Limit Hold’em) on Saturday, June 1 will feature a one-day start, two-flight, single re-entry No-Limit Hold’em event, where the winner will receive a guaranteed $1m.

    Atlantic City Resorts: Millionaire Maker Summer
    Harrah’s Resort, Caesars, Bally’s and Showboat in Atlantic City are making four guaranteed millionaires this the summer. Total Rewards members will earn entries for their play throughout the earning periods. Draws will be made on 26th May, 6th July, 3rd August and 3rd September, with one winner selected every 30 minutes at each casino to win free slot play. During the day, five winners at each casino will be selected to test their luck in the final contest at Harrah’s Resort and one lucky player in the final contest will win a guaranteed $1m.

    Harrah’s Reno: Bowl and Roll Your Way to a Million
    Each Friday and Saturday until 13th July, 25 players at Harrah’s Reno will be selected to “Bowl and Roll Their Way to a Million”. The selected players will each bowl one ball; if they roll a strike they move to the next round where they can Roll for a Million. The player will throw one die on a Craps table in an effort to spell the word “millions” with the code: 1 = M, 2 = I, 3 = L, 4 = O, 5 = N, 6 = S. A player who rolls 1, 2, 3, 3, 2, 4, 5, 6 in that exact order can walk away with $1m.

    Harrah’s Rincon: Year of the Millionaire Giveaway
    Total Rewards members will earn entries concurrent with play all year at Harrah’s Rincon for the $1m cash drawing in the Year of the Millionaire Giveaway. On New Year’s Eve 2013, the entries collected throughout the year will be placed into a drawing where one lucky winner will become an instant millionaire.

    Caesars “Escape to Total Rewards”:

    About Total Rewards®
    Total Rewards, a loyalty program connecting millions of active members who visit nearly 40 Caesars properties nationwide, is focused on building loyalty with guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

    With Total Rewards, members have access to the largest network of hotel and entertainment options in the gaming industry and are able to take advantage of endless amenities, including exclusive access to unique experiences and benefits.

    Total Rewards’ major resort brands include Caesars Palace, Horseshoe, Harrah’s, Showboat, Bally’s, Harvey’s and Planet Hollywood Resort & Casino.

    More Information
    Twitter: @Total_Rewards

    About Caesars Entertainment Corporation
    Caesars Entertainment is the world’s most geographically diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 73 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents.

    The company’s resorts operate primarily under the Harrah’s®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos.

    Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership.

    More Information
    Twitter: @CaesarsEnt