Leading social game developer Zynga has launched the new Zynga Poker to international consumers on the App Store and Google Play. The new, free-to-play Texas Hold’Em game was developed for mobile and blends personalised gameplay with quick performance and a sophisticated design.
Starting as a Facebook app before rolling out onto multiple devices, Zynga Poker is the world’s largest poker game and is leading poker app on Facebook, iPhone, iPad and Android. More than 60 million hands are won daily and the app pulls in about $180-$200 million a year. The game has undergone numerous iterations over is seven-year history and this is the first complete re-launch of the game.
“In reimagining Zynga Poker we set out to create the most authentic and immersive poker experience that mirrors fun and excitement consumers have on real casino floors,” commented Jon Liu, Zynga Casino VP of Games. “We listened to consumer feedback and our player community to create a poker experience that delivers the fresh, unique features players have been asking for while staying true to the classic game.”
The refreshed look and feel of the new Zynga Poker was designed to give players the feeling of sitting at a poker table in a live casino. Great interaction with the game is retained and accessing new tables, tournaments and leagues is fluid and enjoyable, within the updated setting. Online and social elements are abundant and allow for smooth interaction between the lobby and tables.
Using breakthrough technology, the new game responds and learns as players progress in the game, automatically adapting to their skill level and placing them at a table that matches their expertise, gameplay patterns and personal preferences. Greater social integration is evoked as players are notified when their friends are playing, making it easier to join friends at a table.
Built from the ground up for mobile and tablet play, the new game uses sleek, simple controls to create a more tactile gameplay experience. The new controls also allow players to more easily change their stakes and buy-ins, as well as update their profile and purchase additional chips. Rich animations, a clear view of the cards and audio that provides authentic casino floor sound effects make players feel at home in their favourite casino.
“We are reimagining social gaming for mobile,” added Jonathan Knight, Zynga VP of Games. “We want to do it in the right way, working on mobile first. It is connected to the web game and is a logical extension of it.”
Zynga Poker is the company’s very first game and since launching in 2007, an estimated 100 billion hands have been played in the game. A recent survey of Zynga Poker players, which generated more than 2,000 responses, revealed 90pc of Zynga Poker players have increased their poker capabilities by playing the game. Zynga Poker does not serve real money poker to it’s North America clients but has joined forces with PartyGaming for real money poker in the UK.
Zynga Inc. is a leading developer of the world’s most popular social games that are played by more than 100 million monthly consumers. The company has created evergreen franchises such as FarmVille, Zynga Casino and Words With Friends. Zynga’s NaturalMotion, an Oxford-based mobile game and technology developer, is the creator of hit mobile games in popular entertainment categories. Zynga games have been played by more than 1 billion people around the world and are available on a number of global platforms including Apple iOS, Google Android, Facebook and Zynga.com.