Oulala Games, a daily fantasy football platform, announces that it has become the official fantasy partner of English Premier League (EPL) football side, Leicester City, the first partnership for the Company with an EPL club.
The deal will involve a bespoke Leicester City version of the Oulala fantasy football game, which has already been created, being made available to fans. The new game debuted ahead of Leicester’s Saturday’s premier league victory, which propelled them to the top of the league.
Leicester City fans from around the world will be given the opportunity to challenge fellow supporters in head-to-head fantasy battles, with the aim of winning money with their successful teams. This unique partnership will also provide Oulala with extensive exposure within Leicester City’s stadium, as well as on LCFC.com, digital channels and in match day programmes.
Launched by Malta-based entrepreneurs Valery Bollier and Benjamin Carlotti in 2013, Oulala unveiled the monetised version of its platform in the UK last month. The only daily fantasy football platform based on skill as opposed to luck, Oulala has created a unique scoring system, using historical data provided by Opta.
The Oulala game implements a points system based on more than 70 different criteria, which enables the game to be as close as possible to football reality and rewards users based on their football knowledge.
Ian Flanagan, Leicester City FC Commercial Director, said: “We’re delighted to partner with Oulala to bring supporters a new way to game here at Leicester City. Fantasy Football is a relatively established platform in the UK and this will give supporters the chance to pick their sides on their own bespoke-branding LCFC website.”
Valery Bollier, Oulala Games CEO, added: “This partnership is symbolic for Oulala. Leicester City has been able to do great things, and the club has enjoyed a fantastic start to the season. We believe there are a number of synergies between their business and ours, and that we share many of the same values.”
Oulala Games, launched in August 2013, is the first European Fantasy Football game. Based in Malta, the Company has developed an innovative football management game that features new gaming options to offer the closest experience to football reality. In August 2015, Oulala was launched in a monetised version.