Metal Casino has announced the launch of the world’s first gaming site for hard rock enthusiasts. Targeting hundreds of millions of Metal fans worldwide, and having already partnered with some of the genre’s major stars, Malta based Metal Casino has been created by a tight team of gaming, music and marketing experts, including former executives at Apple, Microsoft, Universal Music, Spotify and Mr Green.
As a pioneer among a new generation of online casino 3.0 operators powered by GIG’s holistic platform service provider iGaming Cloud, Metal Casino will rock the sector with its great portfolio of games and appeal to a niche community – including 400 million Metal fans on Facebook – via a vertical marketing strategy.
The platform will offer games from leading providers such as NetEnt and Microgaming and will launch through front-end partner FAST TRACK Solutions.
Metal Casino has already contracted some major artists from the Metal scene as affiliate partners. Only a small selection of traditional casino affiliates will be partnered, as Metal Casino avoids the revenue share squeeze most major operators suffers from.
Clas Dahlén, Chief Marketing Officer Clas Dahlén, formerly Mr Green’s Country Manager, Sweden says: “Creating a vertical marketing strategy, based on social media, collaborating with Metal artists as influencers and vertical Metal media is a game changing way to penetrate the marketing landscape out there.
“With a loyal fan base, Metal Casino therefore becomes highly marketing efficient. Being relevant creates loyalty and maximizes the retention and ROI,” Dahlén continues.
Metal Casino is the world’s first casino that embraces Metal music fans and casino lovers. Players will be able to win Metal merchandise, concert tickets, meet bands backstage and more. Launched in 2017, its founders have spent over 30 years working in the most successful music, gaming and tech companies in the world, including Mr Green, Universal Music, EMI, Spotify, Microsoft, and Apple iTunes.