Established as the main trade show for the Asia-Pacific region, G2E Asia opened its eleventh edition today at the Venetian Macao on the Cotai Strip. Local and international suppliers are presenting their latest content for the Asian market with slot symbols such as emperors, fire and dragons coming to life on the show floor.
This year, the show is on track to set all-time highs with more than 12,000 visitors, including 1,000 top international buyers from 90 countries and regions, expected over the next three days. Nearly one-third of the total 180 exhibitors are debuting at the show and more online suppliers are showcasing their products than ever before. A series of networking events and conferences are surrounding the exhibition with topics such as commercial casinos, gaming clubs, integrated resort operations and marketing, online gaming and race & sports book.
“Our goal is to create the most comprehensive experience possible with conference and in-show features that complement the expo, which truly serves as the marketplace for the Asian gaming industry,” remarked Josephine Lee, COO Reed Exhibitions Greater China. “Attendees will receive added benefits and opportunities to learn from colleagues and experts within the fast-growing Asian gaming industry.”
The show floor is split 50-50 land-based and online, with a good mix of suppliers and product throughout. In the land-based side, Aristocrat stands out with a great selection of slots and progressive products for the region. Also with large stands are companies such as Aruze, Scientific Games, IGT, Konami and the first joint stand at G2E Asia of Ainsworth and NOVOMATIC. Other regional firms making headway in Asia and strongly represented at the show include Korean-based Hydako and Taiwan-based Jumbo.
On the online side, a range of interactive, mobile, social, racing and live products are on display. Companies such as Asia Gaming, LEBO, eBet, LD Gaming as well as Microgaming and Habanero are showing their latest products. Discussion around the interactive section this year regards the growth of fantasy sports, online and social trends, and the rise of eSports.
Other topics at the show are the integrated resort experience, as new facilities around Macau continue to open with diversified offerings. Of course, Japan is a hot topic as the industry anticipates the opening of the market. On the first evening of the show, suppliers and operators will be recognized at the Asia Gaming Awards that returns for the second time in 2017. With the winners to be announced at an Award Ceremony at the Parisian Macao, more than 300 industry stakeholders are expected to take part in the awards.