The Venetian Macao opens its doors to the sixth annual G2E Asia trade show today with 120 exhibitors showcasing their latest market-attuned innovations to the world’s largest gambling market. More than 5,000 attendees are expected to filter through the exhibition hall over the next two days and encounter the future of Asian gaming.
A phenomenal success over the past few years has turned much industry attention out of home markets and onto Asian soil. Many gaming suppliers have established presence in the Pan-Asian region to service the rising number casino facilities. The Chinese have a thirst for gambling and the gaming industry is working hard to innovate and quench that thirst.
Jointly produced by Reed Exhibitions and the American Gaming Association (AGA), G2E Asia 2012 promises to be the biggest show yet and hosts a range of conferences and educational seminars with spotlight on Macau, Cambodia, Vietnam, the Philippines, Singapore, Japan, Korea and Taiwan.
The exhibition is now one of only six events in Hong Kong and Macau certified by the US Dpt of Commerce, ensuring vendors, suppliers and distributors are given the best opportunity to reach the rapidly expanding market.
Gaming vendors are present with larger stands than ever before at the show this year. Casino operators have witnessed huge growth and want to ensure they are offering leading gaming amenities to attract customers in the heavily competitive region.
“Asia is the world’s fastest growing gaming market and a driver of a significant portion of worldwide revenue,” commented Brian Thomas, VP of Reed Exhibitions Hong Kong, “Enthusiasm for the event is proof of the industry’s confidence in the strength of the Asian market.”
As you enter the innovative world of international gaming suppliers almost filling the entire 60,000-square-feet exhibition hall, you immediately meet IGT Asia and Aristocrat (Macau) stands. All the big players you would expect are present at the show with additional large stands from Bally, Aruze, Shuffle Master, Novomatic, Konami and WMS.
The next two days will facilitate industry leaders forming business arrangements and taking part in sessions to formulate plans for the Asian gaming market to ensure the industry is fore filled and on a continual path of innovation.
A recent PwC report evaluates that Asia will sustain its aggressive growth, with Macau at the helm. Gross gaming revenue in Macau is expected to increase by 21.5 percent to us$62.17 billion by 2015, lifting the Asian market to us$79.27 billion.
According to PwC, “This trend reflects the fact that demand in Asian countries far outstrips supply and that, for the next few years at least, operators and countries that offer further high-quality capacity in the region can be fairly certain that they will soon see it absorbed.”
Frank J. Fahrenkopf, Jr., President & CEO of the AGA, said, “As the Asian and global gaming markets evolve at a rapid pace, G2E Asia continues to be the premier gaming event in the region. It equips gaming executives with the tools and knowledge necessary to be effective leaders not only in the increasingly competitive Asian region, but in the larger global gaming arena.”
G2E Asia – Website: G2EAsia.com
Reed Exhibitions – Website: ReedExpo.com
American Gaming Association – Website: AmericanGaming.org
US Department of Commerce – Commerce.gov