The world’s largest free-to-play casino and only social site to offer land-based gaming content, DoubleDown Casino continues its journey of innovation since being acquired by IGT in early 2012. During the time of social gaming infancy, DoubleDown invented norms and unravelled a unique partnership program that has gained much esteem throughout the year.
DoubleDown Casino is the most comprehensive social casino on web and mobile, exclusive to Facebook. It features a range of more than 40 casino games including player-favourite IGT slots such as Wolf Run, Kitty Glitter and Cleopatra. Now with about 80 employees, DoubleDown is taking the sector by storm, regularly launching new titles and introducing pioneering gameplay and features in social gaming.
As Facebook advances and social network development becomes more in tune with consumer technologies, DoubleDown expands. Social gaming conversion rates are similar to the numbers seen during the early days of online gaming and continue to augment as free-to-play versions of games entice a wider demographic of player.
More than 1.69 million daily users currently engage with the social casino. Revenue increased 105 percent year-on-year for the first 6 months of 2013 and average spend per user grew 60 percent. DoubleDown continues to attract new players with added functionality such as the recent launch of full French, German and Spanish versions.
“Our goal is absolutely to make DoubleDown Casino a global brand and global experience,” commented John Clelland, VP of Global Marketing for IGT Interactive & DoubleDown Casino. “We are able to bring a new slot game to players every other week. That kind of focus on new content has been one of big differentiators in allowing us to continue to grow.”
An abundance of social casino games have entered the market after IGT helped advance DoubleDown onto the map, looking to earn revenue through in-game purchases or using Facebook as a test-ground for real-money games. Ahead of a clear legislative path, IGT is instead integrating social back into the gaming industry through the DoubleDown Partnership Program.
The IGT DoubleDown Partnership Program allows customers to connect with a casino property in a revolutionary new way. It shows forward thinking on the part of casinos by offering their patrons a full suite of innovative social games via the property’s website and completely branded to the casino. This allows engagement across restricted jurisdictions, acts as a promotional tool across web, mobile and land-based offerings and entices customers into the facility.
“Engaging through the website allows players to remain connected to the property they know and trust,” said Eric Tom, IGT Executive VP of Global Sales. “IGT is providing a unique and highly desired service to the casino community, with continuous innovation and proven results in the social gaming arena. [Casinos] are able to host some of the hottest casino games on the most popular social platform directly from their website by leveraging IGT’s technology.”
IGT Social – Website: IGT.com/Social-Gaming
DoubleDown – Website: DoubleDownCasino.com