IGT’s sbX™ gaming management system is a real game changer, revolutionizing the casino operation and playing experience. The robust system has been making its way onto more slot floors enhancing the possibilities for casino management and marketers to drive slot play.
The system was the industry’s first server-based solution to house all game content inside the EGM. This increases configuration speed significantly, so that games can be quickly changed and seamlessly integrate analytics to the database.
Venues can keep a fresh floor at all times by focusing on statistics to instantly change games on the floor when becoming stale. This enables a casino to stay dynamic, ahead of competition and innovate the gaming experience. Players are also able to select the games and denominations they wish to play at terminal-level, giving a new sense of empowerment not achieved with other systems.
All EGMs connected to the server are granted full access to themes held in the IGT games depository and operators can reconfigure each terminal remotely from the workstation. The IGT Games Library contains over 300 impressive titles and is the industry’s largest game-to-system depository.
Over 40 casinos throughout 10 countries have IGT sbX™ operating in their venue. The system is scalable and can be uniquely tailored to suit the needs of any gaming floor. The advanced functionality and ease of application reduces labour time and conversion expenses to increase operator profitability and bottom line results.
IGT continually improve its system based on in-depth market research regularly conducted with operators, customers and regulators.
Eric Tom, IGT Executive VP of North American Sales & Marketing, said: “With sbX, our customers have more choice than ever in how they operate a casino. With a touch of a button, they can cater to a particular demographic using highly targeted marketing tools. In minutes, they can reconfigure a floor to enhance performance. And in seconds, a player can switch games and tailor their own gaming experience – all at one machine.”
Bill McBeath, ARIA Casino Las Vegas, commented: “sbX and the Service Window afford us never-before-seen opportunities with our customers. We can offer them customization, choices and personalized service. sbX makes us unique and gives us a competitive edge.”
IGT Systems – Website: IGT.com/Systems
ARIA Las Vegas – Website: AriaLasVegas.com