Sharing stand for the first time with Ainsworth Game Technology, NOVOMATIC is presenting its array of products at G2E Asia, along with its official distributor in the region, Jade Entertainment & Gaming. Mike Robinson, International Communications Manager NOVOMATIC commented on the company’s presentation at G2E Asia, as well as describing NOVOMATIC’s current activity in Asia-Pacific and the future plans for the region.
Having remarked an increment of NOVOMATIC’s activity in Asia-Pacific last year, Mr Robinson expressed the company’s aim to continue expanding its presence in the region for the next 12 months. He expects the acquisition of 53% of the shares of Ainsworth to be completed by the end of this year, which is going to give the company a significant boost in the region.
Innovate Gaming: What are the expectations for NOVOMATIC at G2E Asia 2017 and which products will the company be exhibiting at this edition?
Mike Robinson: For the first time this year we are sharing a stand with Ainsworth Game Technology – a key reason behind the pending acquisition of 53% of the shares of Ainsworth, which we expect to complete by the year-end, is to expand our global footprint in certain markets including Asia. NOVOMATIC takes its place at G2E Asia 2017 with global representatives as well as support of our official distributor in the region Jade Entertainment & Gaming. On Stand #1305 we will present a range of products, such the GAMINATOR® Scorpion cabinet with a selection of games including the NOVO LINE™ Interactive Macau 1 mix. Another key product will be the space-optimized V.I.P. Lounge™ cabinet with new content including a special version of Globe Roulette™ that has recently been approved in Macau.
Also on our stand at G2E Asia for the first time will be our video bingo subsidiary Otium, presenting its flagship OT-100 cabinet, which is already proving a major success in the Philippines. This cabinet has a range of new features such as LED animations, a USB charger and optional modular separators. Bingo titles on show will include player favourites Bingosaurus and Multi Dragon. The ACP casino management system has been making ground in Asia over the past year and as such Octavian will also be on the stand to demonstrate the latest functionality of the system.
IG: The integrated resort experience is a hot topic at G2E Asia this year – what are your thoughts on Macau’s initiative to diversify non-gaming offerings and how do you think this will impact the gaming sector?
MR: Following the government’s initiative to diversify Macau with more mixed entertainment resorts, the new properties opening on the Cotai Strip are offering different options that appeal to a wider demographic. This, in turn, is increasing visitation into the city, occupancy in hotels as well as the casinos. IR revenues are starting to stabilize following two years of losses and trust is coming back to investment in the region. Macau is undergoing a new phase of expansion as a major tourist destination, attracting more people that should ultimately benefit the gaming sector.
IG: What have been the highlights for NOVOMATIC in Asia-Pacific this year?
MR: NOVOMATIC has become more active in Asia-Pacific this year. We have just installed another 200 electronic live roulette machines at Genting Highlands in Malaysia, bringing the total to around 750 terminals at the casino. Based on the NOVO LINE Novo Unity™ II platform, the single-zero roulette game is running on the NOVOSTAR® SL1 as well as the new EXECUTIVE SL™ cabinets and is highly popular with players. Due to the size of the installation, we are the only manufacturer that provides on-site service support at the flagship property. More GAMINATOR® Scorpion and V.I.P. Lounge™ cabinets are making their way to casino floors in the region, including the brand new Okada Manila that opened in Entertainment City in the Philippines earlier this year. Our systems division Octavian has also grown the footprint of its ACP casino management system throughout the region.
IG: What are NOVOMATIC’s plans in the region over the next 12 months?
MR: We look forward to expanding our presence in the Asia-Pacific region over the next 12 months –more of our products are undergoing homologation for the various jurisdictions. Our video bingo subsidiary Otium is developing new games for the Asian market – its current products are gaining in popularity, especially in the Philippines, and we see some great potential in this area. Within the next year, we expect the Ainsworth deal will be complete at which stage we will benefit from synergies that will help give us a significant boost in the region.
IG: The long-awaited casino legislation in Japan has finally passed – what are your expectations for this market and how do you believe it will impact the gaming landscape in Asia?
MR: Japan is a new and exciting space – analysts estimate the country could quickly become one of the largest gaming markets in the world so, of course, this is very interesting. First, we must learn and adapt to the market, as it is uncharted territory. However, this fits into our plans at NOVOMATIC as we are looking for expansion opportunities in the Asian market.
The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs some 24,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to 80 countries. The Group operates more than 260,000 gaming terminals in its some 1,800 plus gaming operations as well as via rental concepts.
Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.