As the heart of the Latin American gaming industry descends on Buenos Aires this week, international exhibitors and visitors come face-to-face with the future of gaming in the region. An innovative display of the latest products shows continued collaboration and expansion of gaming in the region.
With the Argentinean sun illuminating the sky above the Costa Salguero convention center, inside, a range of colourful slot machines illuminates the show floor. Reaffirming its commitment to the Latin American market, Merkur Gaming boasts the largest exhibition stand, showcasing its range of cabinets and games. These include Highflyer and its smaller sibling, Uno, along with Vision Casino, the Evolution slant-top and the WB4 casino cabinet.
Coming out of the Blue is IGT, presenting its new logo and brand positioning to the market. The company’s stand displays a great mixture of global leading products and tailored solutions. James Cameron’s AVATAR slots takes players on an epic journey into Pandora with characters straight from the game showing the innovative new 720-ways-to-win feature. Celebrating Argentina’s rich culture, themes such as Legend of Gaucho and El Gran Festival capture attention.
Moving along the show floor is Novomatic, showing its strong range of products and continued strength in Latin America. The popular Pinball Roulette, which combines traditional roulette with an authentic pinball concept, is gathering much attention and impressive Dominator cabinet displays the latest game mixes. The Austrian company is representing its strong connection over the Atlantic with a special hospitality area, with renowned Austrian-Argentine artist and winemaker Helmut Ditsch serving Novomatic guests his latest creations.
Retaining its key position between the two halls, Bally Technologies has a range of experts on hand to explain how to converge gaming technologies across multiple platforms. Casino management can see how to attain a single view of their player in the casino, playing online and on mobile devices. In addition, more than 25 unique game titles are being displayed, featuring rock band-inspired ZZ Top Live from Texas and revving up excitement with Virtual Racing.
Visitors can see the new large-size slot cabinet Podium Goliath gleaming from the Konami Gaming booth, a talking point of the show. The Las Vegas-based company is also demonstrating its innovative KP3 platform and Synkros casino management system. Aristocrat also has a large presence at SAGSE this week, launching for Latin America its most revolutionary category in years, the E*Series with a series of dynamic slot games, which debuted in G2E last month.
The economic situation is slowly beginning to realign in Argentina as the government has been cooperating with the International Monetary Fund, since being accused of misrepresenting data on inflation. But while a sceptical inflation number is yet to emerge, the economic landscape grows increasingly tiresome. SAGSE proves that Argentina continues to drive the industry forward and although smaller than last year, movement around the show is abundant.