Scientific Games Corporation today announced the release of a groundbreaking mobile app with a ticket scanning feature. The app was designed and launched for the Tennessee Education Lottery Corporation to complement its VIP Rewards program, the Lottery’s Points for Prizes program created and managed by Scientific Games and its subsidiary, MDI Entertainment.
A component of Scientific Games’ Properties Plus program, Points for Prizes allows players to enter lottery tickets into an exclusive Players Club member section of the Lottery’s website to earn rewards points. Points accrue with each ticket entered, and can be redeemed by the player in the Points for Prizes online store for loyalty rewards ranging from movies, music and eBook downloads to electronics, jewelry and sporting equipment.
Using the new MDI-built app, players have the ability to scan a barcode on eligible tickets to have their points instantly added to their accounts, and to enter Play It Again!TM and 2nd Chance drawings. No manual ticket entry is needed.
In addition to the scanning tool, the Tennessee Education Lottery Corporation’s app delivers other valuable features from its VIP Players Suite website including e-alerts setup and modification to receive draw results, jackpots, “Your Number’s Up” and other game notifications.
Information on eligible instant games, as well as member ticket entry history and point balances also are available via the app. Non-members can even register for a VIP Players Suite account directly from their mobile devices.
In the first 30 days following its release, the Tennessee Education Lottery Corporation’s new app was downloaded more than 14,000 times. Nearly 900,000 tickets were entered via the app’s scanning functionality, representing 14 percent of the total number of tickets entered during that time.
Rebecca Hargrove, Tennessee Education Lottery President & CEO, said: “We’re extremely pleased to offer our players this multi-functional new app. This gives us yet another way to connect with our players, reward our VIP Players Suite members and, ultimately, maximise proceeds for the students and families of our great state.”
Amy Bergette Hill, Scientific Games Senior VP for Interactive, added: “The creation of the ticket scanning function is a significant step forward, and we commend the Tennessee Education Lottery Corporation for being the first to offer it to its players. This makes the ticket entry process much quicker and more convenient for players, and eliminates any possibility of incorrectly keying in a number. The scanning tool is a noteworthy feature of Tennessee’s new app, and now can be offered with other mobile apps we build for our customers.”
Scientific Games Corporation is a leading developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The company’s portfolio includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services.