Microgaming is revealing its highly anticipated Playboy online video slot following the launch of Playboy Live Dealer earlier this year.
Microgaming’s latest online branded game allows players to indulge in the luxurious lifestyle that is Playboy, with a 5-reel, 243 ways-to-win video slot. The graphics used in the game are skilfully hand-painted and have been combined with an original musical composition to complement the Playboy brand.
In true Playboy slogan style where ‘the finer things in life are not goals, they are rewards’, the game offers plenty of opportunities to win big. The highlight of the game is its lavish free spins bonus feature which is activated by three or more scatter symbols, represented by the famed Playboy magazine.
During the free spins feature, players begin their journey into the Playboy Club with Kimi, who delivers 10 free spins and a 5x multiplier; the exploration continues as players gain multiple entries into the feature, which unlocks sequential bonus rewards from Sofia, Ashley and then the smouldering Jillian, who awards 25 free spins with a randomly activated Wild Night feature.
The video slot has been developed by Microgaming through a licensing agreement with Playboy. The collaboration began with the launch of Playboy Live Dealer, the world’s first branded Live Dealer studio in February 2013. Just six months on, the Playboy online slot is now live with Microgaming operators on the download, Flash and Quickfire platforms in countries where online gaming is permitted. The world wide appeal of this brand provides excellent marketing opportunities to casino operators.
Roger Raatgever, Microgaming CEO, commented: “Following from the successful launch of our Playboy Live Dealer offering, we have developed a knockout online slot which fully embraces the Playboy brand and projects its luxurious nature. Playboy has an impressive digital presence with over 8.3 million Facebook fans and 21 million monthly visits to Playboy.com, and a logo which is recognised worldwide. Combining this with our ability to craft the industry’s best online games has enabled us to provide our operators with outstanding branded content.”
Jason Turner, Playboy Senior VP & GM of Digital Ventures, added: “In addition to Live Dealer, the Playboy online slot is another great way for online players in the EU and other participating territories to connect with the captivating and fun world of Playboy. With industry leading game design from Microgaming and Playboy images throughout, the Playboy online slot offers players a truly unique online gaming experience.”
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives.
The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
Microgaming developed the first true online casino software over 15 years ago, and today its innovative and reliable software is licensed to over 400 online gaming brands worldwide. This unrivalled technology company offers over 600 unique game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms.
Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through Quickfire, offering a versatile, unique gaming experience for operators and players.
As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, notably in the areas of fair gaming, responsible operator conduct and player protection.
Company Page: InnovateGaming.com/Microgaming