During Nevada Gaming Policy Committee meeting last Friday, the Committee showed enthusiasm about authorising online casino games in the US state.
Nevada currently allows online poker, but WSOP has an almost monopoly position after Ultimate Poker decided that the market wasn’t commercially viable. The prospect of offering casino games in addition to poker might well convince providers to reconsider their stance.
At the meeting the committee heard evidence that 84pc of New Jersey online gambling revenues over the last year have been generated by casino games with poker accounting for the rest. When Nevada became the first U.S. state to offer regulated online poker, there were still substantial concerns that online casino games could cannibalize existing land-based casino revenues.
Michael Cohen, senior vice president, corporate development, general counsel, and corporate secretary of Caesars Acquisition Company told the committee that his company had already seen the benefits of having both an online and a bricks and mortar presence in regulated markets.
Cohen explained that in New Jersey, the online business was generating trade for the bricks and mortar business. Of 250,000 new customers at the live casino in New Jersey, 78pc had no previous experience with Caesars’ Total Rewards loyalty program.