Sydney startup develops new hybrid-style games

  • 7th April 2014 | Sydney, AU
  • Royal WinsRoyal Wins, a Sydney-based startup, is taking a bet on the next generation of games being a ‘hybrid’ of skill and wagering game elements, played for real money. The games design studio is already developing and testing a number of these new style games, targeting a soft launch in Q3 of this year.

    “While social games may currently have the numbers,” described Robert Fong, Royal Wins CEO, “the market reality is that gambling-style gamers have the money. And while there is a lot of product currently available on social casinos, most of it is either inferior to, or no better than what you can find in any land-based casino. That being the case, we believe the current model for what is largely a play-for-points system is ripe for disruption.”

    Describing the games as “casino-style game at the front end, but with an element of skill, and the concept of gaining higher levels at the backend,” the company has already secured a number of unique patents, which it believes will deliver both dedicated and novice gamers a totally new and immersive experience.

    “Through extensive testing of our existing user base of some 230,000 registered social gamers, we believe we’ve come up with a new style of game that will blow the current combined gambling/social games market wide open,”continued Fong. “We believe the existing crop of casino games in the online space are currently using the same old tired formulas, and as such, players are seeking new ways to win and be engaged. We believe these new ‘hybrid’ games are the way of the future and fully expect them to become a break-out category in their own right.”

    The recently formed start-up has been largely self-funded to date, but there appears to be good investor support with the company recently closing a $1m seed round, and ongoing discussions with both Australian and European investors for a further $2m. The company is staffed by some of Australia’s leading game designers and artists, many of whom learnt their trade with stints at some of the world’s biggest game developers including Aristocrat, IGT, Konami and NextGen Gaming.

    About Royal Wins
    Royal Wins is a creative, dynamic and innovative digital games studio pioneering real-money skill and chance social and casino games on the web, desktop and mobile devices. The company leverages proprietary 3D game engine development, artificial intelligence, natural language processing, smart data and mobile technologies to offer scalable, unique and entertaining real-money games to radically disrupt the online gambling industry.

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    Twitter: @Royal_Wins