FlowPlay, a leader in virtual world games and technology, announces year-on-year revenue growth of more than 240pc in the 2015 first quarter, highlighting an unprecedented year for the Company in terms of employee, product and customer growth. The casual games developer reached its first million dollar revenue month during in 2014 and has continued to surpass revenue levels since.
Recent corporate success can be attributed to a strategic focus on the social casino market, where FlowPlay achieves the industry’s highest monetisation rates on desktop, according to SuperData Research. The Company’s core product suite includes two consumer-facing games, Vegas World and ourWorld, as well as a white-label social casino platform.
With both an out-of-the-box solution and back-end development product, FlowPlay’s Vegas World white-label technology provides the flexibility, and platform and payment integration for partners to quickly enter the social casino market. Partners such as Atari, Traffic Generation and Joju Games have come to FlowPlay to tap into a platform that has monetised at over US$3/MAU (monthly active user). With average revenue per daily active user (ARPDAU) of 47 cents, FlowPlay social casinos more than double the industry average of 23 cents, according to SuperData Research.
As part of the Company’s evolving corporate strategy, FlowPlay has recently engaged investment banking firm, Innovation Capital, a leader in the mid-market gaming and leisure industries. Serving as financial advisor to run a strategic alternatives process, Innovation Capital is conducting a thorough review of FlowPlay’s business and assets while contacting third-party entities about potential transactions. Innovation Capital will then provide recommendations for consideration by key stakeholders and FlowPlay’s Board of Directors focused on enhancing shareholder value.
Stephanie Llamas, SuperData Sr. Analyst, commented: “FlowPlay’s multiplayer approach is a clear differentiator. Combined with partnerships to bring brands like Atari into the social casino sector and help build hybrid casual casino games, FlowPlay is at the forefront of several early trends that could be game changers for the industry in the coming year.”
Derrick Morton, FlowPlay CEO, added: “In the rapidly growing social casino market filled with single-player slots games, being recognised for product innovation really reinforces our focus on creating engaging multiplayer experiences. As we continue to build out both B2B and B2C sides of the business, this validation of our market position will help guide future product development and corporate growth strategy.”
FlowPlay, a developer of virtual environment and game technologies, makes immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay’s first consumer product, ourWorld, is played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.