FlowPlay, a leader in virtual world games and technology, announces the launch of 5 Card Draft, an online multiplayer card game and fantasy football experience. Now available within FlowPlay’s social casino Vegas World, 5 Card Draft is the first-ever casual game to merge poker gameplay with fantasy sports drafting mechanics.
According to the Fantasy Sports Trade Association, 56.8 million people will play fantasy sports this year in the US and Canada, with each player spending an average of $465 on fantasy sports activities annually. While most of those players engage in season-long fantasy, daily fantasy offerings such as FanDuel and DraftKings have rapidly increased general interest in online, daily fantasy sports.
With 5 Card Draft, FlowPlay is working to close the gap between daily fantasy sports experiences and the widely established and legal casual games industry. Merging the fun of poker and fantasy with friends, 5 Card Draft randomly selects five cards for up to five players. Each card has a different professional football player and a hand will always include a quarterback, kicker, running back, and two wide receivers.
Those players are selected from any of the 32 football teams, with two trades allowed per hand. Points are earned based on each player’s stats from the randomly determined year and week of the season for that round. The winner is then determined at the end of six rounds.
“5 Card Draft is the first of several products that we’ll be launching in the coming months that aim to intersect casual games and fantasy sports,” commented Derrick Morton, FlowPlay CEO. “With the goal of connecting with unreached audiences, our fantasy sports games will include a range of gameplay options and feature sports beyond football.”
To coincide with the launch, FlowPlay announced findings from a survey of Vegas World players, which examined casual gamers’ interest in fantasy sports. The survey found that one third of casual gamers – defined as users “extremely interested” in casual games – are interested in online fantasy sports, and more than 50pc expressed heightened interest if real money betting was not required.
The findings also revealed that 76pc of fantasy players are also interested in casual games, 71pc noted that they would be more inclined to engage with fantasy sports if they combined elements of casual gaming, 76pc would be more inclined to play a casual fantasy sports game if it included multiplayer functionality, and more than one-third of the 4,700 Vegas World players surveyed still feel uncomfortable spending money on online fantasy sports.
In addition to FlowPlay’s flagship social casino Vegas World, the Company also developed the industry’s first social casino white-label product. With deep experience working with major brands and developers, FlowPlay now also offers white-label options to businesses interested in creating casual fantasy sports games.
FlowPlay, a developer of virtual environment and game technologies, makes immersive worlds and massive multiplayer games possible with no software required beyond a basic browser. FlowPlay’s first consumer product, ourWorld, is played by over 30 million players and is one of the most popular teen virtual worlds. Vegas World, the first social casino MMORPG developed by FlowPlay, was recently launched. The company was founded in 2006 and primarily funded by Intel Capital and the creators of Skype.