Synot Games has prepared a truly omni-channel experience for ICE visitors, showcasing its wide range of flexible solutions as well as new content. Miroslav Valenta jr., SYNOT Sales Director, sees 2018 as a year of expansion and modernization for the company, where the objective will be reaching more online casinos and modernize Synot products on existing markets.
Innovate Gaming: What will be the product innovations on display at SYNOT’s ICE stand #S3-230 this year?
Miroslav Valenta jr.: This year we are preparing a truly omnichannel experience for our visitors – both online, land based entertainment, great new content, flexible solutions and much more. Our content division SYNOT Games will present 20 original slots developed in pure HTML5 technology, and it is a really diverse portfolio – fruity games for traditional players, as well as thematic ones with many intriguing characters, spanning different eras and cultures. Furthermore, we will present brand new Premium Game compediums for our VLTs and Slot machines. Our gaming software division will also showcase fully flexible and tailored software solutions for operators.
IG: ICE 2018 is set to be the biggest on record in terms of attendance. What are your expectations for the show?
MV: Our goal is to introduce our high-end products to existing and new customers as well as find new opportunities for further expansion, especially with our SYNOT Games online content, which has outstanding performance even in competition with big brands. The key is to meet with our business partners face to face, introduce our portfolio and to build lasting relationships.
IG: What are the main areas of focus for SYNOT in 2018?
MV: 2018 is a year of expansion and modernization for us. We will continue to deliver our gaming content further to more online casinos, as well as modernize our products on existing markets. Most importantly, we are looking forward to finalize the development of our brand new VLT and Slot machines expected to launch in 2019.
IG: Which trends do you anticipate in the European gaming market this year?
MV: For sure the focus will further shift to innovations of both products and operations. Operators will be looking for synergies and mutual support of their online and land based operations. We also expect the modernization slowly hit the markets which were traditionally used to older and refurbished machines.
IG: What should visitors to ICE 2018 expect from SYNOT this year?
MV: This year you can visit us at stand S3-230. As I previously mentioned, in this booth we will cover an extensive product portfolio, all under one roof. We’ve prepared an interesting marketing support and to tease our visitors a little bit, some of our characters even promised their attendance in person. It’s definitely going to be our most fun show yet. It is also going to be our highest attendance in history. 73 attendees from different SYNOT divisions will be present which means we will maximize the networking potential to the fullest.
SYNOT Games is a new divison of SYNOT an international, a respected formation of companies, founded in 1991 and one of the biggest distributors of lottery equipment in the Czech Republic. Building on an extensive experience of the gaming industry, SYNOT Games has established as a unique content provider of a wide variety of slot games, all available in full HD, both online and on terminal. We incorporate brand new ideas and concepts into our deep knowledge of the gaming industry, producing original, top-quality content.